Under the Influence: UK Consumer Attitudes to Social Media Influencer Marketing

Can UK consumers tell when they’re being influenced? Do they mind being marketed to? And are they bothered whether influencers disclose or not?

We were interested in the answers to these questions, not because we’re nosy, although we are a bit, but because Prizeology does a lot of work with brands and influencers, especially around compliance.

However, when we found no one could really answer these questions for us, we decided to do some research. Or rather, we got some people who know how to do proper research to ask 2000 members of the public what they think about influencer marketing.

And we thought you might be interested in the results, so here they are – introducing the first Prizeology white paper! If you’d like a copy, please fill in your details and download away.

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