Our Case Studies

Win Your Christmas Shop

Instore purchase necessary promotion, online entry

As a generous seasonal gift to shoppers, Tesco invited its Clubcard members to enter a draw to win their Christmas shop.

Find the new Faces of Fenty

Online entry, judged competition

We were approached by Boots & Fenty, the cosmetics brand owned by the singer Rihanna, to produce and run a competition to find the face of Fenty.

TikTok Voice of the Till

Social media judged competition

The competition to find a new Voice of the Checkout for Tesco went viral on TikTok and attracted thousands of participants.

The Absolute Creative Competition

Global judged competition

The Absolut Creative Competition challenged amateur artists across the globe to create an original work of art inside the iconic Absolut bottle shape. This was an international art competition that ran in 19 countries.

Tesco #CrackingEaster egg hunt

Social media prize draw with IRL assets

It was an Easter egg hunt with a difference. Tesco hid hundreds of egg shapes inside the letter O of its logo. These special logos were concealed on store fronts, on the side of vans, inside emails, in newspaper promotions and in TV ads.

Win £10k – Loaf’s Good

Purchase necessary, online instant win

Kingsmill customers could enter a magic moments prize promotion offering a range of cash prizes. All they had to do was collect a special code from the ‘best before’ tag on their loaf of bread

Mugful’s of Joy

Prize security and seeding

Symington’s Mugfuls of Joy cash giveaway required real £5, £10, £20 and £50 banknotes, to a total value of £50,000, to be inserted into promotional packs of Mug Shot.

QVC Germany 25th Birthday

Online spin to win

Prizeology was asked to undertake a campaign for the German division of QVC, which was celebrating its 25th anniversary in August 2021.

In January 2021 QVC ran an instant win prize promotion with Prizeology. Launched when there was no other ongoing promotional activity, so that the client could measure impact easily, there were 1000 prizes

To celebrate 25 years since the launch of Starmix, HARIBO ran its largest ever on-pack promotion on share-size bags of Starmix, Tangfastics and Supermix.

SPAR invited customers to collect a scratch card instore for a chance to win thousands of prizes with this no purchase necessary promotion.

Samsung ran a special promotion offering a free 64Gb micro SD memory card.

Boots approached us because they were concerned about the security of the data collected from in-store promotions which they were administering themselves.