The
Campaign

Kingsmill customers could enter a magic moments prize promotion offering a range of cash prizes. All they had to do was collect a special code from the ‘best before’ tag on their loaf of bread and then input that code at a special microsite, which was created especially for the promotion.

Prizeology's
Role

Created by Prizeology, the Kingsmill microsite had built-in security and anti-fraud features. When they clicked, if entrants hit a pre-determined winning moment they found out that they had won immediately. If they didn’t win, that winning moment stayed open until the prize was won, thus ensuring that all the prizes were awarded.

Prizeology not only project-managed the whole promotion, but wrote the Ts&Cs and fulfilled all 850 cash prizes. These ranged from £10 to one major prize of £10,000, and included a special grand prize draw at the end of the promotion. Winners could choose how they received their winnings and one of the options was Prizeology’s easy and secure Cash Win service. This enabled winners to withdraw their cash from any cash machine local to them using a secure pin, which we texted to their mobile.

There were 850 cash prizes, ranging from £10 up to one major prize of £10,000

The
Outcome

Kingsmill achieved standout on the shelf and deepened its customer engagement. Winners received their cash prizes within days of claiming and Prizeology’s robust anti-fraud measures ensured that participants had won fairly and, er, squarely.