The
Campaign

As a generous seasonal gift to shoppers, Tesco invited its Clubcard members to enter a draw to win their Christmas shop. Over a period of three weeks the supermarket gave away prizes worth £1 million, with winners receiving two £250 Tesco gift cards – one for themselves and one for a family member or friend.

PRIZEOLOGY'S
ROLE

This was a purchase necessary prize promotion with a minimum spend of £1. To enter Clubcard customers were asked to go to a special website where they had to input their details and upload their proof of purchase. The draws took place once a week, with 668 winners randomly selected in the first week and 666 winners picked in the two subsequent weeks.

Prizeology worked out the campaign logistics, drew up the Ts&Cs, built the entry platform, managed all customer queries, as well as conducting all the the draws. We manually checked and verified each winner’s receipt before notifying them of their good fortune. Once they had claimed their prize, two £250 x Tesco e-gift cards were emailed to them within a few days.

 

Tesco gave away £1 million

The
Outcome

In fact, despite the fact that Christmas was coming, as long as winners claimed their prizes before 21 December, Prizeology made sure they received them before the start of the festive season.

This was a high profile and extremely successful prize promotion which generated thousands and thousands of entries and produced 2000 very happy Clubcard-carrying winners.

Due to the generous prize offering and the tie-in to Christmas, the campaign gathered significant press coverage. You can see some of it here.

If this campaign gives you a warm Christmasy glow, check out how Prizeology can support your seasonal campaigns here.

2000 people won not one but two gift cards worth £250