I’d be lying if I said people are always asking me how to choose the best prize promotion agency. They aren’t. However, it is a question that I’m asked every now and then, so I’ve come up with seve...

In this, the fourth of our posts on the organisations which regulate the prize promotions industry – the first three covered the ASA, the ICO and Ofcom – we look at an organisation which ups the an...

The décor isn’t really to my taste and the garden looks as though it could do with a bit of work, but for £5 you can enter a draw to win a home in Blackheath, a rather nice part of southeast London...

Name: Office of Communications (Ofcom) Need to know: Ofcom is the body that regulates communications in the UK. Its remit covers the TV, radio and video-on-demand sectors, fixed-line telecoms (o...

Twitter messages can now be 280 characters long and that’s good news for promoters. If you want to know why, see this post. But if you still can’t fit abridged terms and conditions into a single tw...

A Facebook competition or prize draw can be an inexpensive way to engage customers and build awareness. You can run one yourself with relatively little effort, so here are a few insider tips and tr...

Winner verification is a key aspect of successful promotions and competitions, but it’s often overlooked. Failing on the winner verification front can do serious reputational and financial damage t...

In the summer, a Hampshire car dealership called Hendy ran a prize draw to win a Ford Fiesta. Four people subsequently complained to the ASA on the grounds that the prize had not been awarded fairl...

Influencer marketing is on the increase. Marketers are spending more money on this than ever before. If an influencer is paid to promote a product on social media, the commercial relationship betwe...