Can a promotion be challenged or reported to the ASA? If a member of the public or a company believes a promotion is unfair or has not been conducted properly they can report it to the Advertisi...

Prize promotions support customer retention by creating positive associations for your brand and building trust with your customer base. They are highly effective vehicles for rewarding customer lo...

The CAP Code is a set of rules that governs all non-broadcast advertising in the UK. It covers print ads, online ads and all forms of direct marketing, including prize promotions. The ‘CAP’ in C...

Yes, you can run a competition around the World Cup, but you need to be careful not to fall foul of FIFA’s strict rules on sponsorship. Instead, you have to subtly associate your products or compan...

Prize promotions should be central to the sales strategy of any business, because they are extremely effective, often inexpensive in comparison to other types of marketing campaign, and drive sales...

Prize promotion cheats Cheating. It means acting dishonestly in order to gain an advantage. To avoid any doubt, an advantage in the context of prize promotions is a prize – a restaurant or retai...

I’d be lying if I said people are always asking me how to choose the best prize promotion agency. They aren’t. However, it is a question that I’m asked every now and then, so I’ve come up with seve...

Coronation prize promotions Bring out the sandwich platters, bowls of crisps and bunting – it’s all happening on Saturday 6 May. Yes, I’m talking about the coronation of King Charles III and his...

Temperatures have dropped and back-to-school is just around the corner. But if you still haven’t managed to get away this summer, you could easily fall for a WhatsApp scam, which purports to be an ...