Last autumn the entertainment retailer Zavvi ran an online prize draw to win a trip to Disneyland Paris. It was a great prize and to enter all you had to do was make a purchase on the Zavvi websi...

I always say you can use pretty much any date in the calendar as the starting point for a prize promotion, but I do like Easter – and not just because I like chocolate. Easter isn’t quite so fren...

Is it complex? Yes. Is it worth it? Yes again. Running a global prize promotion may be challenging, but if it’s well-executed it can deliver worldwide exposure, consolidate your market position a...

I haven’t written about Instagram for a while, so I thought an update was overdue, especially as there have been some recent changes to the platform which affect how promotions can be run on it. ...

I know 2019 has barely got going, but before you know it the middle of February and Valentine’s Day will be upon us. Now I wouldn’t generally advocate pushing out a quick promotion, but actua...

  If you read our December newsletter (and if you're not already a subscriber, you can sign up via our website), you’ll know that Prizeology has recently received certification for IS...

So 2018 is coming to an end and it seems like a good idea to take stock. Well, everyone else does it, so I thought I should probably do it, too! I really enjoy those end-of-the-year round-ups. Yes,...

Did you notice that the CAP Code has just been revised? No? Perhaps you were too preoccupied with whether Joe Suggs and his partner Dianne Buswell would make it through to next week’s show at Black...