As I’ve highlighted before, property raffles are becoming increasingly popular. The chance to win a house is obviously attractive for punters, but for promoters the legal pitfalls are manifold, and...

Becky Munday, CEO of Mando and Past Chair of the IPM shares her thoughts.   Every year there is fresh marketing developments which disrupt the way we think and the way we sell. Making us...

Labels. I like labels. They’re useful. As you may or may not know, I’m not averse to a spot of clothes shopping and a label on a garment, telling you what size it is and what it costs, is helpful. ...

As it signalled it would earlier this year, the ASA has launched a consultation on influencer marketing and consumers’ ability to recognise when influencers and the brands they work with are advert...

Easter is an exceptionally good time to run a prize promotion. It’s associated with eggs, chicks, bunnies, bonnets, chocolate, crafting, DIY and baking, all of which are rich themes for promotions,...

I’m not going to apologise for talking again about the outcomes of Prizeology’s recent research into influencer marketing. The research produced some fascinating data and for me the most significan...

We need to talk about Instagram. It’s changed – and for the better if you’re a brand or, as I am, a prize promotions specialist. At the moment it also appears to be testing a number of other new in...

I recently posted about the holiday prizes people want to win in 2018 and that brought to the front of my mind an issue that I’ve been thinking about for a while: ethical prize promotions. The p...

A holiday is the ultimate prize in any promotion, but in case you’re wondering where should you send your lucky winners this year, I’ve collated a list of eight places which I predict will be espec...